Tag Archives: google

Strategic Anatomy of “Focus on The User” and Google.


Sherryl Sandburg Posts on Facebook searchengine land’s article on Focus On The User

It opens a simple looking site with intended focus on User, blurring rest of characters. It says

“How much better would social search be if Google surfaced results from all across the web? The results speak for themselves. We created a tool that uses Google’s own relevance measure—the ranking of their organic search results—to determine what social content should appear in the areas where google+ results are now hard coded ..”

All of the information in this demo comes from Google itself, and all of the ranking decisions are made by Google’s own algorithms. No other services or APIs are accessed.

With a snapshot of how google search is looking currently vs how the new script is going to change the way google results look.

This comes with Examples,demonstration video hosted on youtube recorded while using google chrome no cross advertisement except when he searches for facebook to show the relevance , FAQs seems to have ulterior motive of explaining

  1. How this tool works in general (to eliminate legal headaches  they clarified use of only google information and no other source/API) 
  2. Where New Search Results Appear
  3. Source of Images in new applet , Why they are not displayed in native search result though Google is providing provision for the site owners to customise and why only google plus profiles come with pictures and how linkedin and other social network profiles are sensored.
  4. What if it does not work


Video explains all the caveats, how to make it work and re emphasise what is told in faqs.

With this video it is evident that the social media guys never want to bump into search domain but not liking the google intervention and prevention of their content only partly  represented despite content owners efforts to make their content appear  in the form they wish to display.

It also explains and convinces us, or atleast tries how monopolistic google is when it comes to promoting their services even in so called organic search and preventing other networks from using the medium.

It also pokes Google’s inability to weigh Social search in a socially significant way.

If you want to see this as just a java script or bookmarklet, you are grossly mistaken, Its just is a needle ready to punch on google’s vital organs slowly but significantly in coming few days.

I loved this more because of the opportunity and technical abilities these guys used to build a tool to flatten an emporer. Smart strategic coordination with timely release .

Last report reads, Google is in Intensive Care unit, waiting for next doctor to come, who is on rounds in the Mountain View, California.

Not Surprisingly , Name of the folder carrying the script is “Don’t  Be Evil” rings a bell ?

Don’t be evil” is the informal corporate motto (or slogan) of Google, originally suggested by Google employees Paul Buchheit and Amit Patel at a meeting. — Wikipedia

Have you read “use the enemy’s own strength against him.” and “Hide your Dagger behind a smile” Must read 


UPDATE 24-Jan-2012: My Friend today pointed out saying “Facebook,Twitter” doesn’t allow you to export your contacts very true good article is here http://techcrunch.com/2010/11/04/facebook-google-contacts/ 

I am not saying if google is good or bad, but its about how competition makes use of opportunities. Is it fair ? May be , May be not.

By the way Have we understood  “Google ” Relevant search right ? Its not relevent, Its relavant to google

They always had clarity.

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Google Contacts Beware and Be Aware!

I am sure  You are Aware of the changes happening to your contacts in google mail/Gmail.

Interestingly your mail contacts  are profiled as per the industries. This raises two questions

  1. How Google Gets this data and answer is obvious google knows it all.
  2. What about my privacy ? well this is something I am also concerned about but “I Don’t any way we can by pass this”

Why ?

Simple because 1. Big mistake we use Gmail/google mail which employed multiple servers to read,understand and serve advertisements based on relevance. which also means I love you you are sending to your better half is not private any more. and you might see a beautiful greeting card advertisement next to it. this is ok to some extent because  you will any way search for it.

But let me take you little, very little further and  make a sensible enough assumption, that you got mail in your inbox as apposed to spam, and also consider you did open it by mistake and it turned out to be spam. Since our expensive spam detection systems fails and we can’t expect the smart email reading systems to fail at the sametime so they do read these so called spam. and add one more tag to your profile on <abcd@gmail.com/abcd@googlemail.com>. it will continue .. for your spam related to financial fraud, pornography,piracy and what not ? mind you I am not scaring you!.

Now Since your searches are based on your past history and google profile you will be served with relevent searches. now they show you the financial information,P-graphy (not photography) information and I am not sure what else … because I can’t always predict the spam.

Now this gets aggregated again  and again, organised beautifully in your profile, hidden from you and sorted based on date , time frequency on and on … similar to www.google.com/history 🙂  Yes you can draw beautiful and colourful profile graphs out it!

now lets go back to our beautiful google contacts interface we left out unfinished. All this data can be used to your profile and since this is part of the tag and internally google might put you in domains you dont want to be part of … because it can be financial fraud or p*grapher (lets hope photographer this time).

So this has huge implications on privacy, and CEO talking about privacy issues are there in (only) Social Networks when your cookie is till 2038 is it a joke?

I have no clue but warn you to Beware and Be Aware ! You are Profiled, and left no choice but to keep clicking.

unless you know privacy is myth!


Information we collect and how we use it

We offer a number of services that do not require you to register for an account or provide any personal information to us, such as Google Search. In order to provide our full range of services, we may collect the following types of information:

  • Information you provide – When you sign up for a Google Account or other Google service or promotion that requires registration, we ask you for personal information (such as your name, email address and an account password). For certain services, such as our advertising programs, we also request credit card or other payment account information which we maintain in encrypted form on secure servers. We may combine the information you submit under your account with information from other Google services or third parties in order to provide you with a better experience and to improve the quality of our services. For certain services, we may give you the opportunity to opt out of combining such information.   Excerpt from [http://www.google.com/intl/en/privacypolicy.html]

I completely forgot about Google DNS service will update more about it in my next blog post. in the mean time I suggest you read http://blogs.techrepublic.com.com/security/?p=2800

References You must visit



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